Blog
Notes from the front line of AI search
Practical thinking on SEO, AEO, GEO, and LLM advertising — written for marketers, not algorithms.
What Is Answer Engine Optimization, and Why Your SEO Checklist Doesn’t Cover It
Ranking on page one doesn’t guarantee AI assistants will mention you. Here’s what actually earns a citation.
Read article →
GEO vs. SEO: They’re Not Competing Strategies, They’re the Same Job in Two Places
Generative Engine Optimization isn’t a replacement for SEO — it’s the other half of the same visibility problem.
Read article →
A Practical Guide to Advertising on OpenAI and Google Gemini
What LLM advertising actually looks like today, who it’s right for, and how to think about a first budget.
Read article →Want AEO/GEO insights sent straight to you?
We publish new guides as the AI search landscape shifts. Reach out and we’ll keep you posted.
Get in Touch